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2013년 6월 28일 금요일

Lecture Experience

Innovation Management Class in Spring 2013

It was my personal privilege and honor to have an opportunity to teach Innovation Management topic in SungKyunKwan University as adjunct professor of MOT, during March, and June 2013 as 3 credit elective course of Management of Technology (MOT) at Engineering Graduate School.

80% of students are MOT Ph.D course students and one student from Industrial Engineering and two peoples from Electronics & Electrical Engineering.

Class was quite encouraging in a sense that most of students are expected to digest  at least two 30 to 40 pages volume of english articles or essay before the class in each week. 1 page summary, group presentation and active participation of class discussion was bonus. Given the fact that most of Ph.D students are part-time, it was quite ambitious desire that required great deal of students' endurance and efforts but I was so pleased most of them accomplished the task and enjoyed.

Course Objective is like following:

Introduction to the Innovation Management is an elective course that provides a gateway into the successful operation of Management of Technology program. This course involves the certificate of MOT course completion for graduate students. It is highly recommended to be enrolled mixed engineering, management and non-engineering students to this course. This course will provide the distinct opportunity to experience the intersection between technology and business worlds and it represents a unique opportunity for graduate students in business and engineering disciplines to work together in a highly collaborative and interactive environment. For MBA students, understanding the challenges and opportunities associated with innovation in technology companies can unlock tremendous value. For Engineering and i-School students, learning about the business side of technology will help you communicate with non-technical people critical to maximizing the impact of your ideas.


The Innovation Management course examines how companies succeed or fail to build competitive differentiation through innovation in products, processes and business models. The goal of course is to build a library of innovation pattern or framework for evaluating how different form of innovation can be applied to most of enterprise’s latent ability, so ultimately train more broad “T-shaped” business and engineering leaders. Each class meeting will consist of a lecture and a discussion based on an assigned reading or case on the topic of the week. We also explore the intriguing hidden story of people or organization that inspire the new model of innovation and also attempt to probe the different domain of innovation.

Course Schedule is like following:

Class
Lecture
Assignment B
Assignment A
Class 1
March 9th
1. Introduction


Part 1. Source of Innovation
Class 2
March 16th
2. Being a Innovation Part 1
- R 2-2 Design Thinking, HBR June 2008, Tim Brown
-Group 7
R 2-1 Ch1. Anthropologist, Ten Faces of Innovation by Thomas Kelly      -Group 1

Class 3
March 23th
3. Being a Innovation Part II
R 3-2. Malcolm Gladwell, Connecting the dots, The New Yorker, March 2003.
-           Group 1
R 3-1 Ch3. Cross-Pollinator, Ten Faces of Innovation by Thomas Kelly   - Group 2

Class 4
March 30th
4. Sources of Innovation
R 4-2. “The U.S Intelligence Community”, Enterprise 2.0 (page 29-35), HBP, McAfee 2
R 4-1. Ch 3. The Slow Hunch, Where Good Ideas Come From by Steven Johnson.  – 3
Class 5
April 6th
5. Innovative Culture
- Case 5-1. Matsushida and Japan’s changing culture 3
- R 5-2. The Paradox of Samsung’s Rise, HBR 2011 5
R 5-1 Geert Hofstede, The Cultural Relativity of organizational practices and theories   - 4
Part 2. Exploiting Innovation
Class 6
April 13th
6. Innovation in the organization context
                                          
- R 6-2. Collaboration Ch2, Opportunity and Barriers, HBP, Morten Hansen pp44-55. 4
R 6-1. Collaboratio Ch3, Spot the Four Barriers to Collaborate, HBP, Morten Hansen pp 45-66.  – 5
Class 7
April 20th
7. Path of Innovation
- R 7-2. Malcolm Gladwell, Televisonary, New Yorker May 2002
- 7
- R 7-1 Malcolm Gladwell, Ch 2. 10,000 hours rule, Outliers
  - 6

Class 8
April 27th
Review and Midterm Exam


Class 9
May 4th

9. Product Innovation-1

-R9-2. Introduction – Part One. Vision, The Lean StartUp, by Eric Ries. – 6
-R9-1. Ch1. The Path to Disaster, The Four Steps to the Epiphany, Steven Blank – 7
Class 10
May 11th
10. Product Innovation-2
-R10-2. Define – Learn, The Lean Startup by Eric Ries – 2
-R10-1. Ch2. The Path to Epiphany: The Customer Development Model, Steven Blank  -1
Class 11
May 18th
11. Innovation from Big Data
-R11-2. . Data Scientist: The Sexiest job of the 21st Century, HBR, 2012, Thomas H. Davenport & D. J. Patil. 1
-R 11-1. Big Data: The Management Revolution, Andrew McAfee & Erik Brynjolfsson,  2012, HBR 2
Part 3. Emerging Innovation Trends
Class 12
May 25th
12. Open Innovation

R 12-2. Inside P&G’s new model for Innovation, HBR, 2006, L. Houston & N. Sakkab 4
-R 12-1. Open Innovation & Strategy, California Mgmt Review, 2007, H C. & Melissa A
- 3
Class 13
June 1th
13. User Innovation
-R 13-2. Sources and Patterns of Innovation in a consumer product field, Sloan Working Paper, 2000,  Sonali Shah 3
-R13-3. Geeks in Toyland, Wired, 2006, Brendan Koerner 5
-R 13-1. Open Innovation and Organizational Boundaries, HBS Working paper, 2012, K Lakhani & M. Tushman
 - 4
Class 14
June 8st
14. Business Model Innovation
-R 14-2 The role of business model, H Chesbrough, 6
-R 14-1. Business Model Generation, Alexander Oswwalder, Biz Model Canvas
- 5
Class 15
June 15th
15. Service Innovation

-R 15-2. Open Service Innovation, H. Chesbrough
- 7
-R 15-1. Go downstream: The new profit imperative in Mgf, HBR, R Wise & P Baumgartner
- 6
Class 16 June 22th
Review and Final Report



Required Text lists were following:

 Kelley, Thomas:The Ten Faces of Innovation: IDEO’s Strategies for Defeating the Devil’s Advocate and Driving Creativity throughout Your Organization
JohnSon, Steven: Where Good Ideas Come From: The Natural History of Innovation
Steven Gary Blank: Four Steps of the Epiphany : Successful Strategies for Products that Win
Ries, Eric: The Lean Startup:
Gladwell, Malcolm: Outlier
McAffee, Andrew: Enterprise 2.0
Hansen, Morten: Collaboration: How Leaders Avoid the Traps, Create Unity, and Reap Big Results
Oswalder, Alexander: Business Model Generation

Additional Texts & Books:
Chesbrough, Henry: Open Innovation (Business Model Innovation)
Chesbrough, Henry: Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era (Business Model Innovation)
Gardner, Howard: Five Minds for the Future
Grove, Andrew: Only the Paranoid Survive (Product Innovation)
Moore, Geoffrey: Inside the Tornado (Product Innovation)

Feedback

Couple of comments from students were, he actually enjoyed and loved this course from the sense that it attempted to intersect the juncture between Technology and Arts and evaluate different form of innovation.

To me, it was also great learning from my end and more interestingly, feedback was more than I expected since this is somewhat cross-disciplinary approaches so I'm little bit worried whether students could follow the course from the outset, but it turned out as groundless worry, and they did an excellent job!