Practice the Zen principle of Beginner's Mind

In order to succeed in Anthropologist role, people should set aside what they “know”. They have to have the wisdom to observe with a truly open mind. But seeing with fresh eyes may be the one of the hardest parts of the innovation process.Picking up on the smallest nuances of your customers can offer tremendous opportunities, so in order to be equipped to this, Tom Kelly suggested to practice the Zen principle of “Beginner's Mind,” so set aside all the preconception and have a wisdom to observe with a truly open mind.From Ten faces of innovation written by Tom Kelley, GM of IDEO.